ID, please

Are you of legal drinking age where you are?

We know jack shit about a lot of things, but we know the law.

No

Franchise waitlist · now open worldwide

We know jack shit about beer.

That's exactly why we're going to build the biggest craft beer label on earth. One open recipe. Local brewer crews in every country. Crafted by locals. Everywhere.

Claim your country →Read the rules we're breaking

Help us build JACKSHIT — even if you know jack shit.

The manifesto

Six rules of the beer industry.
We're breaking all of them.

  1. 01

    Find a genius head brewer.

    The recipe belongs to everyone. Brewers vote, taste, argue, ship.

  2. 02

    Build one big brewery.

    Build zero. Local brewers band together and brew it in the kettles they already own.

  3. 03

    Guard the secret recipe.

    Open-source it. Secrets are for people with something to hide.

  4. 04

    Import the hero beer.

    Ship the recipe, not the beer. Every JACKSHIT is brewed within a day's drive of the glass.

  5. 05

    Franchise = factory.

    Franchise = a crew. Locals own it, locals run it, locals drink it.

  6. 06

    Wait for permission.

    Nobody asked us either. Claim your country.

The story so far

Highs & lows of a beer nobody asked for.

Craft beer was never invited. It snuck in through garages, got laughed at, got bought out, got crowded out. It keeps coming back because people want beer made by people they know.

  1. 1978▼ Low

    89 breweries. 42 owners.

    The whole of the USA. Beer was a beige liquid made by a handful of giants. Brewing at home was technically illegal.

    Source: James Clay ↗
  2. 1978▲ High

    Homebrewing goes legal.

    H.R. 1337 lets every household brew 200 gallons a year. Garages turn into labs. The rebellion starts with a bucket.

    Source: VinePair ↗
  3. 1980▲ High

    A homebrew-shop guy starts Sierra Nevada.

    Not a brewmaster. Not a corporation. A guy who sold buckets. Turns out you don't need permission.

    Source: GuildSomm ↗
  4. 1990s▼ Low

    The shakeout.

    Boom, then bust. Too many brewers chasing the same shelf, too little quality control. Hundreds of taps run dry.

  5. 2011▼ Low

    Big Beer goes shopping.

    AB InBev buys Goose Island for $38.8M. 'Craft' becomes a label you can acquire.

    Source: Great Lakes Brewing News ↗
  6. 2015▲ High

    A billion dollars for an IPA.

    Constellation pays $1B for Ballast Point. Craft is officially worth a fortune. Four years later it's sold off for scraps.

    Source: Brewbound ↗
  7. 2025▼ Low

    434 closed. 268 opened.

    Second year in a row the US loses more craft breweries than it gains. One-site, one-owner, one-big-loan doesn't work anymore.

    Source: inside.beer / Brewers Association ↗
  8. Now▲ High

    The locals take it back.

    One open recipe. Brewer crews in every country. Shared kettles, shared risk, one name on the can. That's JACKSHIT.

How it works

One brewery One name. A thousand breweries.

Craft beer kept failing the same way: one site, one owner, one bank loan, one bad year. So we flipped it. In every country, several local brewers group together and brew the same recipe from several facilities. Shared risk. Shared name. Local everything.

  1. 1

    One recipe

    Written, tested and voted by the community. Published. Versioned. Same everywhere.

  2. 1 per country

    Country franchise

    One JACKSHIT license per country, owned by locals, not by a head office.

  3. 3–10 brewers

    Brewer crew

    Local brewers team up under the license and share the volume, the QA and the upside.

  4. Many sites

    Existing kettles

    Brewed across the crew's own facilities. No mega-plant, no shipping water across oceans.

  5. ∞

    Local taps

    Poured within a day's drive of where it was brewed. Fresh, local, the same beer worldwide.

Recipe Lab

Written by the crowd. Tested by the crowd. Drunk by the crowd.

The JACKSHIT recipe is not locked in a vault. It's open, versioned like software and argued over like football. Every country gets a vote, and the beer gets better every release.

SPEC SHEET · RECIPE v0.0.1 · STATUS: YOU TELL US

Style
TBD by vote
ABV
??? %
Hops
Local, within spec
Brewed by
Your neighbours
Brewmaster
Some genius Everyone
  1. 01PROPOSEAnyone posts a recipe. Brewers, homebrewers, people who just know what they like.
  2. 02PILOTCountry crews brew small test batches of the shortlist on their own kits.
  3. 03BLIND TASTETastings in every country. No labels, no egos, no brewmaster vetoes.
  4. 04CANONThe winner ships as the next JACKSHIT version, everywhere at once.
  5. 05DIALECTSLocal crews may tweak inside the spec: a local hop, a local grain. Same beer, local accent.
  • $106–155B

    Size of the global craft beer market in 2025. Depends which expert you ask. They know jack shit too.

    Markntel / IMARC ↗
  • 8–14%

    Forecast yearly growth. Mostly where craft is still rare: India, China, Southeast Asia.

    Lucintel / Technavio ↗
  • −166

    Net US craft breweries lost in 2025. The old model is breaking.

    inside.beer ↗
  • 195

    Countries. One recipe. Zero head office brewery.

Franchise waitlist

Help us build JACKSHIT — even if you know jack shit.

Give a shit? Give us your email. Tell us where you are and what you bring. When we form the first brewer crew in your country, you hear first.

This is a register of interest, not a franchise offer. No money, no contract, no obligation.

01 · You
What do you bring? *
02 · Your market
03 · Your muscle

Questions from people who know jack shit.

Is this a real franchise offer?

No. This is a register of interest. We're mapping who wants in, where. Actual franchise terms come later, with proper disclosure documents per country, before anyone signs or pays anything.

I've never brewed. Can I still sign up?

Yes. Investors, bar owners, distributors, garage tinkerers. Every country crew needs more than brewers. Knowing jack shit is a qualification here.

How can several brewers make the same beer?

Same recipe, same spec sheet, shared QA. In each country a crew of local brewers splits the volume across their existing facilities. Blind-tasting checks keep it consistent. Small local twists are allowed inside the spec.

Who makes the recipe?

The community. Anyone proposes, crews pilot-brew small batches, everyone tastes blind, and the winner becomes the canon. The recipe is published, versioned and improved in the open.

What do you do with my data?

We store what you send us in our own database on Cloudflare, use it only to contact you about JACKSHIT in your market, and delete it if you ask. Your IP is only kept as a scrambled hash.